3Lateral develops innovative technologies that enable digitization of human appearance and motion at unprecedented level of realism. 3Lateral has been recognized as a pioneer and innovator in the gaming industry and has a long list of successful AAA gaming projects. Their technology is applicable in many other industries like AI, biometrics, robotics, research and even in industries which may come as a surprise such as automotive. In order to digitize an appearance and motion of a human being, they produce an end to end solution- from electronics and hardware for 3D and 4D scanning, systems that store the data in their state-of-the-art data center, databases and pipeline solutions to processing algorithms, semantic solvers and real time engine solutions that render the processed data.

Information Technology

3Lateral

3Lateral's headquarters in Novi Sad, Serbia

Vladimir Mastilovic

Bojana Tejic

Natasa Kiric

Jelena Brkic

Bojana Adžić

The Engineering Team at 3Lateral focuses on developing and maintaining cutting-edge technologies for digitizing human appearance and motion. They work on a comprehensive set of solutions—from designing 3D and 4D scanning hardware and storage systems to creating advanced processing algorithms and real-time rendering engines. This team comprises experts in software development, embedded systems, computer vision, and research, all collaborating to push the boundaries of realism in digital human representation.

Engineering Team

The Character and Animation Team at 3Lateral is a specialized group responsible for creating lifelike character models and animations, enabling the digitization of human appearance and motion with unprecedented realism. This multidisciplinary team utilizes cutting-edge technology in 3D and 4D scanning, texturing, rigging, and grooming to bring characters to life, ensuring their seamless integration into various applications across gaming, AI, biometrics, and more. Their work is foundational to creating immersive, high-fidelity digital experiences.

Character and Animation Team

The Management Team at 3Lateral is responsible for overseeing the company's strategic direction, operational efficiency, and overall administrative functions. This team coordinates across various departments to ensure seamless project execution, manages facility operations, drives marketing initiatives, and facilitates effective communication within the organization to maintain 3Lateral’s innovation and industry leadership.

3Lateral

Org chart

Teams

Engineering Team

Character and Animation Team

Management Team

Offices

3Lateral

Org chart

Teams

Engineering Team

Character and Animation Team

Management Team

Offices

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