Diego Jurado has extensive experience in leadership and marketing roles, primarily at 3M, where positions include Global Segment Vice President and Global Marketing Director, focusing on the Personal Safety Division and other sectors. Prior to 3M, Diego held managerial roles at Stryker Ibérica, overseeing sales and marketing in the Endoscopy market, and at Coats Group plc, where responsibilities included developing business plans for Iberia and significantly increasing sales. Diego's career commenced at 3M in various sales and marketing roles, contributing to strategic business consulting for industrial and consumer markets. Academic qualifications include an AMP from IESE Business School, an MBA in International Business, and a Licentiate in Marketing.