Magnus Hammer

Magnus Hammer is the Senior Director of Global Marketing at 3Shape. Magnus has been with the company since October 2018 and has been responsible for the Global Marketing function, which consists of 6 departments with ~100 FTE (DK, PL and UA). The 6 departments comprise of:

1) Marketing Commercialization (product launches)

2) Activation & Omnichannel (digital marketing)

3) eCommerce & MarTech

4) Market & Customer Insights

5) Branding & Data Analytics

6) Corporate Communication.

Under Hammer's leadership, the 3Shape marketing team has undergone a transformation into an industry leading digital marketing setup, which has resulted in +20% y/y traffic growth on 3Shape.com, +25% y/y increase in SoMe followers, and +300% increase in lead generation. Magnus has also grown the 3Shape brand into the strongest and most known dental brand among peer companies through innovative initiatives (educational hub for continuous dentist education, ground-breaking digital events, 3Shape Community). In addition, Hammer has build and launched a fully-fledged eCommerce/web platform to enable direct selling to dentists and clinics as a supplement to indirect reseller channel.

Looking to the future, Hammer plans to continue introducing best in class marketing practices and technologies to 3Shape in order to create a Connected Customer Experience & Navigation based on best practice UX/UI principles.

Magnus Hammer has a diverse educational background, including an executive program in digital marketing strategy from INSEAD, a master's in business administration and marketing from Aarhus BSS - Aarhus University, and an exchange program at Oregon State University. Magnus also has experience in pharmaceutical marketing from their time at Copenhagen Business School.

Magnus Hammer reports to Lars Christian Lund, Senior Vice President Corporate, Business Development & Marketing. Magnus Hammer works with Casper Holst Ryding - Senior Manager, Market Insights, Elisavet Karatzoglou - Marketing Manager, and Björg Bisgaard - Director, Activation & Omnichannel.