Specialist copywriting, content and strategy that builds human connections

At 42group, we help value-driven organisations turn ideas into action.

We’re a team of journalists, strategists and copywriters working with leaders in the  healthcare, charitable and non-profit sector. Together, we create content that informs, inspires and drives meaningful change.

Our approach is grounded in journalism—combining clear thinking, strong storytelling and evidence-led insight. The result? Content that builds trust, connects with the right audiences, and delivers real impact.

From shaping strategy to crafting compelling copy, we support organisations at every stage – whether you need clarity, creativity, or extra capacity.

We also partner with agencies as a flexible, senior-level content resource—bringing expertise, collaboration and a refreshingly straightforward approach.

If you’re looking to connect more meaningfully with your audience, we’d love to talk.

42group

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