42West operates as an independently-owned public-relations and marketing services firm. 42West grew out of The Dart Group, which was launched by Leslee Dart in 2004. Amanda Lundberg teamed up with Dart a few months later. In 2006, after Allan Mayer joined the partnership, the company was rechristened 42West. Since then, the firm's PRprofessionals have developed and executed marketing and publicity strategies for hundreds of movies, television shows, and digital productions as well as for countless individual actors, filmmakers, recording artists, and authors.Over the next ten years, 42West grew to become the largest independently-owned public-relations firm in the entertainment industry. In 2017, 42West became part of Dolphin Entertainment, a publicly-traded producer of family-oriented feature films and high-quality digital content that is delivered to more than 500 million homes in 125 countries.

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42West

42West's headquarters in New York, NY, United States

Allan Mayer

Amanda Lundberg

This department focuses on managing client relationships and ensuring client satisfaction through various account executive roles.

Account Management

This department is responsible for managing client relationships and driving revenue through sales initiatives.

Sales Department

The team of Vice Presidents and Executives at 42West leads strategic direction and oversees the execution of high-profile public relations and marketing campaigns for clients in the entertainment industry. This group is responsible for client acquisition and retention, strategic communication, team management, and ensuring the successful promotion of movies, television shows, digital productions, and individual talents, while aligning the firm's direction with industry trends and economic opportunities within Dolphin Entertainment.

Vice Presidents and Executives

This department focuses on strategic marketing initiatives within the entertainment sector to enhance brand visibility and engagement.

Entertainment Marketing

The Public Relations team at 42West is responsible for crafting and executing comprehensive marketing and publicity campaigns for movies, television shows, digital productions, and individual clients such as actors, filmmakers, recording artists, and authors. The team, consisting of senior publicists, talent and film publicists, and led by the Senior Vice President of Public Relations, leverages their expertise and industry connections to maximize media coverage, manage public perception, and enhance the visibility and reputation of their clients within the entertainment industry.

Public Relations

The Account Team at 42West is responsible for developing and executing comprehensive public relations and marketing strategies for clients within the entertainment industry. This includes managing media relations, coordinating publicity campaigns, and driving brand awareness for movies, television shows, digital productions, and individual talents such as actors, filmmakers, recording artists, and authors. The team ensures that client objectives are met through strategic planning, detailed execution, and continuous engagement with media outlets and other key stakeholders.

42West

Org chart

Teams

Account Management

Sales Department

Vice Presidents and Executives

Entertainment Marketing

Public Relations

Account Team

Offices

42West

Org chart

Teams

Account Management

Sales Department

Vice Presidents and Executives

Entertainment Marketing

Public Relations

Account Team

Offices

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