451 Degrees
Pat Giblin has spent the past 15 years as an Entrepreneur. After leaving University of San Diego Law School in 1996 and beginning a start up called TheGolfer.com Giblin was instrumental in raising $8.2 Million in Capital. They developed the largest Internet based golf reservation system using a HITUS compliant XML Interface. TheGolfer.com achieved a valuation of $252 Million. It was while at TheGolfer.com, Giblin found interest in the way Media companies did not respect the power of their next frontier, the Internet.
After TheGolfer, Giblin focused his attention on the E-Media marketplaces of Radio and Television, spending two years at Entravision Communications. Giblin then established 451 Degrees in 2003. 451 Degrees began as a Consulting business for new technologies and business methods revolving around the Internet as they related to Media Company agendas. He has worked for the following Television Networks: Univision, Telemundo, UPN, Fox, NBC and Cox Cable and Media. The main focus was building strategies within the Web and understanding the Media Advertising and Sales Marketplace. While with Fox, he launched the first Internet based rewards program featuring the use of TV and Internet in a symphony of engagement for viewers and advertisers centered around rewards based on keywords dropped in programs. It was very successful and is still running 10 years later.
Giblin then scripted the framework of the first Patent of 451 Degrees, 8,055,688, which was awarded on November 8, 2011. It focuses on the use of User Generated Comments for stronger Search Engine Optimization and Advertising as they relate to any piece of content such as articles, images, videos and music files. This began the focus towards launching 451’s first software solution, Graffiti. He has since been awarded a second Patent (8,126,963) and has several others pending approval. Giblin has been working on 451 Degrees full time since 2004, as a consultant, video production company, web development company, social media consultant and software developer. At this time, the sole focus of the company is Graffiti, a SaaS that can change the power of posts and comments through the web.
Giblin did his undergraduate studies at University of San Diego achieving a double major in History and Political Science. He is also a native San Diegan who aspires to see a better Eco-System of Start Ups achieved in his hometown. He is still active in the soccer community and has been part of one of the most successful clubs in the United States – The Nomads. He enjoys taking his dog Charlie, a Mini Aussie, to herd sheep once a week.
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451 Degrees
451 Degrees is a machine learning and artificial intelligence platform.All participants in the Content Marketplace: Content Providers, Advertisers and Consumers have pains in the current system. Content Providers want to create enhanced engagement, know more about their viewers, deliver enhanced advertising and create simple, better SearchEngine Optimization within their sites as well as in traditional Search Engines. Advertisers know there is an audience but they want to know the Articles, Images, Videos, Music and Products they are associated with fit all their marketing needs and do not create tensions. Consumers want a simple and easy experience that will also allow them to have a voice. Currently, there is too much unidentifiable or inappropriately labeled Articles, Images, Videos, Music and Product content on too many channels to properly make it all fit. Where and what is all this Big Data?451 Degrees has created Graffiti, a Big Data software as a service (SaaS), that, without requiring any change to the original content, helps solve these issues and more.Graffiti follows content, whether it is an article, video, image, music or product, over multiple locations such as Twitter, Instagram, Facebook plus others and analyzes all comments and info about that piece as an independent source and in symphony. Graffiti works with content publishers; news sites, video sites, image sites, product sites, blogs, e-commerce product sites and any one with comments or a desire to increase consumer engagement within their site. Big Data bringing Real Time results increasing revenues and relevance.Here’s how it works...Utilizing a simple bi-directional API, Graffiti analyzes large data sets so they can be used in a pro-active and revenue generating capacity to identify opportunities and strategies to better engage your consumer, deliver better advertising or product placement to your product and define all things properly. Graffiti is built to specifically analyze and redefine Internet content in REAL TIME by augmenting existing meta data with user generated comments. In short - Graffiti recognizes what is actually being said and its relevance by using patented Machine Learning (ML), Artificial Intelligence (AI), Natural Language Processing (NLP) and Latent Semantic Analysis (LSA) techniques.Most Articles, Images, Videos, Music Files or e-Commerce Products contain some original meta data placed on that content by the owners of that content. As a web based analytics tool and service, Graffiti will continually analyze these articles of content and update them with more relevant, truly organic, “meta tags” based on actual comments and what is really being talked about. These updates are automated in Real Time as new meta data. The content continues to evolve as the community Comments about it. This translates into the consumers ability to easily find the Articles, Images, Videos, Music Files and Products they seek. User commentary is better defined and assists the content owner with developing a true, instead of perceived or desired, set of tags originally placed by the content owner.What are the benefits to our Clients?Our core functionality allows our clients to analyze Big Data in Real Time, classify and redefine content by evaluating user comment based data generated through consumer engagement. This is no longer “junk” but the most useful element of any content. It is the audience of many brought into focus and use.The evaluation of Big Data, in the form of comments, in turn generates more true engagement which delivers stronger and more refined meta data to use when optimizing search (SEO) as well as Ad Delivery Networks (ADN) Key Word targets or Product Placement for every piece of content. Graffiti accomplishes this by collecting ALL comments available across the web and applying a proprietary algorithm to determine the most appropriate meta-tags and serving these refined meta-tags as a service in REAL TIME back to the original source. As well as to the Ad Delivery Network or Recommendation Engine for increased transaction opportunity in Real Time. This Ad Delivery Network can exist as a stand alone Below The Fold (BTF) ADN thus creating and entire new frontier of revenue inside a barren wasteland. These are found revenues that are proven to be of the highest values in Cost Per Click (CPC) and Cost Per Action (CPA) transactions.Who Can Use Graffiti?Graffiti works with businesses that wants to make deep learning sense of comments and other consumer commentary and use it for engagement and revenue generation practices. Our target clients are Content Owners, Media, Consumer Brands, BioTech, e-Commerce and multi-national Corporations as well as strategic partners with existing technology solutions where we can provide added value to their offering.Intellectual PropertyCurrently holding four United States Patents with more pending and in development● United States Patent Num.8,055,688, Num.8,126,936, Num.8,543,622, Num.8,930,414