'47Concepts
Arathi Dar has a diverse background in marketing, with experience in various industries and roles. Arathi is currently the Head of Marketing at '47Concepts, a B2B eCommerce platform. Previously, they served as the Vice President of Marketing at SkillQuo, where they developed and executed marketing strategies. Prior to that, they worked as the Client Insights Director at SymphonyIRI Group, where they provided market intelligence and analysis for clients in the consumer packaged goods industry. Arathi also had experience as a Marketing Manager at Nice Pak Products and as a Brand Manager at Revlon. Arathi's early career included a role as a Brand Specialist at Winn-Dixie Stores, Inc. Throughout their career, Arathi has demonstrated their ability to develop marketing strategies, enhance product marketing capabilities, and provide actionable insights to clients.
Arathi Dar completed a Bachelor of Business Administration (B.B.A.) with a double major in Business and English at Emory University's Goizueta Business School. Following this, they pursued a Master of Business Administration (MBA) at The Johns Hopkins University's Carey Business School, graduating in 2020.
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'47Concepts
From field to franchise, ’47Concepts is the only platform built exclusively for B2B eCommerce, and it’s not just for the giants anymore! We successfully support top brands across 80,000 locations in Retail, Quick Service Restaurants, Fulfillment, and Print. That’s why companies such as Mattress Firm, Panda Express, Taco Bueno, Shell, and Synchrony Financial trust us to deliver results. Our elite technology is now accessible to small and mid-market companies. We’ve already proven results with the major players. Now it’s time for YOU to experience exponential growth with ‘47C solutions. Come grow with us! Our story began in 1947, when our founder had the vision to build his first company. He encouraged a culture of creativity, tenacity, and reinvention. Since then, each generation has nurtured the company growth through the ever-changing marketing landscape. Our leadership team’s track record of making deliberate investments and growing multiple start-up companies has been the key to sustaining the legacy that began almost 75 years ago. ‘47Concepts is the most recent addition to Pointsmith Holding Company, Inc (PHC). Today, PHC owns and operates ten (10) LLCs, including Pointsmith Marketing Services, Pointsmith Fulfillment Services, and Pointsmith Properties-Commercial Real Estate. Each brand is a key, strategic venture that will fuel future growth and expansion, and we are thrilled to add ‘47Concepts to the PHC portfolio.