Avinash Babu

Avinash Babu is an experienced digital marketing professional specializing in AI-driven strategies and automation within the real estate sector. Currently serving as the Digital Marketing Manager and AI & Automation Strategist at 4Direction Developments since August 2025, Avinash is focused on establishing a strong digital presence in Dubai's competitive real estate market. Previously, Avinash held the role of Paid Media & Automation Strategist at Footprint Real Estate, where responsibilities included managing significant advertising budgets and developing data-driven lead generation strategies across various international markets. With a solid foundation in digital marketing from earlier positions at Biznet Consulting, Al Ruwad Real Estate, and multiple agencies, Avinash has continually crafted and implemented successful multi-channel marketing campaigns, leveraging platforms such as Google Ads and Meta Ads. Avinash's educational background includes a Bachelor of Technology in Computer Engineering from Rajasthan Technical University.