Mark Kelly is an accomplished professional with extensive experience in credit risk management and analytics. Currently serving as the Director at 4most since September 2020, Mark oversees bespoke credit risk services across Europe and the Middle East, specializing in regulatory analytics and machine learning. As the founder and Director of Pi Prime from June 2019 to February 2023, Mark provided expert analytics services to financial institutions aimed at enhancing data-driven decision-making. Previously, Mark held various leadership roles at TransUnion and DecisionMetrics Limited, focusing on analytics and consulting within credit risk and data science. Mark's early career included significant contributions at FICO and Imperial College London, with a strong academic background in statistics and credit scoring methodologies, highlighted by several publications in the field.
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