4Roots
John Rivers is currently serving as the CEO at 4Roots Farm and has been with 4Roots since April 2015. Prior to that, John held the position of Chief Executive Officer at 4R Restaurant Group since March 2004. John graduated with a Bachelor of Arts in Marketing from Florida State University in 1989.
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4Roots
4Roots was founded by John Rivers, founder of the 4Rivers Restaurant Group -- a family-owned restaurant chain based in Winter Park, FL. 4Roots is dedicated to restoring the delicate balance between community and nature: a relationship forged in harmony to sustain life for all of God’s creation. With a focus on advanced regenerative farming, innovative science and technology, and an awakening to the symmetry between food and medicine, 4Roots is a place where thoughts are exchanged, innovation is inspired, and changes that transform the world come to life. These efforts will ultimately improve the overall health of our community by advancing food and farming education, health and wellness, sustainability, economic opportunity, and the arts. The foundation's key initiative is the development of the 4Roots Farm Campus located near downtown Orlando. This social enterprise will alleviate regional food insecurity while educating and inspiring the community, encouraging health improvements, stimulating the economy, and modeling key sustainability initiatives.