Alexander Ball has held various leadership roles in business development and sales throughout their career. They served as the Business Development Director at Vistorm from 1998 to 2005 and later became the General Manager of the US operation for AppSense, a subsidiary of Vistorm, from 2005 to 2006. After founding Software Business Consulting and managing it from 2013 to 2019, Alexander took on roles such as Sales Director at BlueCoat Systems and Director of Sales at Solidatus from 2021 to 2024. Currently, they are the Head of Commercial at 4Secure Ltd, a position they have held since 2024.
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