Eric So

Eric So is a seasoned marketing professional with extensive experience in interactive marketing, particularly within the gaming industry. Currently serving as the Senior Interactive Marketing Manager at 505 Games since August 2021, Eric previously held the role of Senior Manager of Interactive Marketing at Square Enix from June 2010 to July 2021, where notable achievements included developing social media marketing strategies that grew follower counts to over 6 million, launching the Square Enix Elite Members Program, and significantly increasing the Square Enix Members database from 200,000 to over 10 million users. Earlier in the career, Eric contributed to the digital marketing efforts at Activision Blizzard and Vivendi Universal Games, focusing on customer relationship management and community engagement. Eric holds a Bachelor of Business Administration in Marketing from California State Polytechnic University-Pomona.