The Natural Freedom Company has just launched the first of its natural handcrafted soft drink brands - called 51* Cola.

Think of it as cola rebuilt for how people actually live now: fast, social, scroll-heavy, and allergic to anything that feels staged.

We’re lightly sparkling and 100% natural. No caffeine. No refined sugar. No aspartame. No phosphoric acid. Also, gluten-free and vegan-friendly.

And because “trust me” doesn’t work anymore, these are label-backed facts with accreditations/certificates to support them.

The * matters
The asterisk is not a decoration. 2.5% of what we make goes back to the farming communities behind our ingredients, starting with the Mexican Blue Agave communities that help power this brand. We’re bringing this to life as we grow, and we’ll share updates as the programme rolls out.

Built for real rituals:

Fridge-cold, straight from the can or over ice. With food. At your desk. At a hangout bar, café, or restaurant.

We’re not precious, but we are picky about taste. Our range is designed to hit familiar and still surprise you:
Original. Cherry. Tropical. Spiced.

After trying it, you’ll fall in love with cola again.

We work with:

1. Retail and hospitality partners who want a modern British cola that brings young consumers back to the fridge.

2. Press and partnership teams who care about taste, culture, and communities.
Creators who make content that feels like it belongs there, and not like an advert.

If you’re building the next fridge staple, the next menu pour, or the next genuinely good cola moment, you’re in the right place.

Pick your 51 Moments™*

51* Cola

Org chart

Teams

Offices