54
- Basma Ali
Basma Ali is a seasoned digital marketing professional with a robust background spanning several companies. Currently serving as the Digital Marketing Manager at 54 since November 2022, Basma previously held the position of Senior Marketing Specialist at Huawei from November 2021 to December 2022. Prior roles include Social Media Manager at Saadeddinpastry, Marketing Specialist at Vision Marketing S.A., and Manager of Operations as well as Administrative Coordinator at eChances. Basma is pursuing a Bachelor's degree in Information Technology at Saudi Electronic University, with studies ongoing since January 2018.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
