Jed Moore serves as the Group Chief Executive Officer of 54, a position held since April 2015, where strategic direction and global operations across six offices are primary responsibilities. As a founding partner and former Managing Director of 54, Jed played a pivotal role in establishing the organization and fostering strong relationships with major global brands in sports, contributing to significant growth within the first eight years. Prior experience includes roles as General Manager and Head of Strategic Partnerships EMEA at Professional Sports Group, alongside various positions focused on communications within the sports marketing sector, particularly around golf. Jed holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services from the University of St Andrews.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
