Joe Lyons is currently the Senior Commercial Manager and Head of Influencer Partnerships at 54, where they leverage their expertise in golf marketing, PR, and event management. Previously, Joe held roles at Performance54, starting as an Account Executive and advancing to Commercial Manager. Joe earned a Bachelor of Science in Sports Studies from Plymouth Marjon University, graduating in 2018 with a 2.1. A longtime fan of Newcastle, Joe is also passionate about sports and cooking.
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