54
Kate McLeod is a seasoned event management professional with extensive experience in high-profile projects, currently serving as a Senior Event Manager and Guest Services Manager at 54 since March 2021, where involvement includes the inaugural Aramco Team Series featuring tournaments in major cities. Prior roles include Event Executive at Performance54, contributing to notable golf events and programs in early 2020, and Front of House at Greene King while pursuing a Master's degree in Meeting and Event Planning from the University of Westminster. Kate also has a background in marketing and social media management from internships at Wedding Concepts and Hip Pip, as well as retail experience from a long-term position at Quirky Me. Academic credentials include a Bachelor of Business Science in Marketing from the University of Cape Town.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.