- 5
54
- Laurent Foret
Laurent Foret is an experienced tournament and event director with a demonstrated history of managing high-profile sporting events. Currently serving as Tournament Director at Performance54 since May 2022, Laurent has overseen significant events including the Saudi Open and the Aramco Saudi Ladies International. Previously, as Staging and Operations Director, Laurent contributed to events such as LIV Golf in England and the Aramco Team Series in both London and New York. With prior roles at SPORTFIVE and Lagardère Sports, Laurent specialized in event services across the Asia-Pacific region, ensuring operational efficiency and strong partnerships. Laurent holds a Bachelor's degree in Marketing from EPHEC, completed in 2008.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
