Nick Haslam is the current Managing Director, Australia at Performance54, a global leader in sports marketing and event management. Nick has extensive experience in commercial operations and strategy, having held roles such as Chief Commercial Officer at the Melbourne Storm Rugby League Club and General Manager of Commercial and Strategy at the North Melbourne Football Club. Nick also has a strong background in finance, having worked at companies such as PwC and Ernst & Young. Nick holds a B.Comm in Corporate Finance with Accounting Qualifications from the University of Adelaide and a degree in Business Analytics and Big Data from Harvard Business School.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
