54
- Tim Lloyd
Tim Lloyd is an accomplished media and advertising professional with extensive experience spanning over two decades. As the Head of Advertising at 54 since June 2019, Tim leads strategic advertising initiatives. Previously, Tim served as the Media Planning and Buying Manager for EMEA at Callaway Golf from March 2012 to April 2019, developing media strategies across Europe, South Africa, and the Middle East, and managing comprehensive media campaigns. Tim's career also includes roles at Carat as a Digital Account Manager, Starcom Mediavest Group as a Senior Digital Planner and Account Manager for Radio, Outdoor, and Cinema, Titan Outdoor as an Account Director, Archant Life as an Account Manager, and Sky Media as an Account Manager. Tim's educational background includes studies at Esher College and Wimbledon College.
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54
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
