55/Redefined
Adam Oldfield has a history of holding various leadership roles in companies focused on technology, marketing, and empowering individuals. Currently, Adam is the Head of Product at 55/Redefined, where Adam assists businesses in engaging and retaining over-50s. Adam has also been involved in the growth and development of businesses like The Milk Shed Coffee Roasters, The Flour Pot Bakery, and The Positive Print Company. With experience in global project management and digital content production, Adam has contributed to organizations like Mobext and IAB UK. Prior to their current roles, Adam started their career as a Production Runner at Ealing Studios.
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55/Redefined
The 55/Redefined group is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We advocate for age diversity, positivity and inclusion across all areas of life. Work/Redefined (work-redefined.co) is an entirely employer focused website. It exists to support enterprises, SMEs and not for profit businesses who want to start or are actively working on Age Inclusivity and need an expert partner to help navigate this complex terrain. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training, assessment and more. There are new services and enhanced content available as well as improved navigation for our business customers. Jobs/Redefined (jobs-redefined.co) is an over 50’s Job board. The Job Board has been upgraded and offers an improved customer experience. This means Hirers can manage open vacancies and candidates can search and apply for roles much more easily now it is a standalone site. Life/Redefined (life-redefined.co) is a FREE over 50’s membership platform which offers inspiration and ideas across all aspects of lifestyle from fitness to finance, home to holidays and much more. The new site includes additional content, brand updates and improvements to navigation. 55/Redefined (55redefined.co) is our parent focused on the core brand message of anti-ageism and details our lobbying efforts towards ensuring that at both work and play, everyone can live life their way at whatever age they are.