55/Redefined
Lisa Arthur is an experienced marketing professional with a background in digital marketing, direct response campaigns, and content creation. Lisa has held various managerial roles in companies such as Ergonomic Solutions and Internet Business School. Lisa holds a Postgraduate Degree in Digital Marketing Strategy & Leadership from the University of Aberdeen and a BA Hons in Psychology with Business Entrepreneurship from the University of Northampton. Currently, Lisa serves as the Head of Marketing at 55/Redefined, a global age inclusion tech startup. Lisa's work focuses on promoting age inclusive culture and celebrating the achievements of individuals over 50.
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55/Redefined
The 55/Redefined group is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We advocate for age diversity, positivity and inclusion across all areas of life. Work/Redefined (work-redefined.co) is an entirely employer focused website. It exists to support enterprises, SMEs and not for profit businesses who want to start or are actively working on Age Inclusivity and need an expert partner to help navigate this complex terrain. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training, assessment and more. There are new services and enhanced content available as well as improved navigation for our business customers. Jobs/Redefined (jobs-redefined.co) is an over 50’s Job board. The Job Board has been upgraded and offers an improved customer experience. This means Hirers can manage open vacancies and candidates can search and apply for roles much more easily now it is a standalone site. Life/Redefined (life-redefined.co) is a FREE over 50’s membership platform which offers inspiration and ideas across all aspects of lifestyle from fitness to finance, home to holidays and much more. The new site includes additional content, brand updates and improvements to navigation. 55/Redefined (55redefined.co) is our parent focused on the core brand message of anti-ageism and details our lobbying efforts towards ensuring that at both work and play, everyone can live life their way at whatever age they are.