55/Redefined
Rune Gustafson is a seasoned executive with extensive experience in leadership roles across various organizations. Currently serving as Chairman at 55/Redefined since January 2022, Rune also holds the position of Senior Advisor and President at Prophet since January 2011. Additional leadership roles include Deputy Chairman and Non-Executive Director at NATIONAL GALLERY COMPANY LIMITED, Director at The Rebus Partnership, and Non-Executive Director positions at Everything - Connected and previously at LiveMore Capital. Prior experience includes serving as Chairman at Miller Harris, Chief Executive Officer at Interbrand, Senior Partner at Lippincott Mercer, and Managing Director at 20/20 Ltd. Rune Gustafson earned a BSc (Hons) in Management Sciences from Loughborough University.
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55/Redefined
The 55/Redefined group is the UK’s champion for the over-50s. We’re a disruptor. We’re here to challenge the status quo. We advocate for age diversity, positivity and inclusion across all areas of life. Work/Redefined (work-redefined.co) is an entirely employer focused website. It exists to support enterprises, SMEs and not for profit businesses who want to start or are actively working on Age Inclusivity and need an expert partner to help navigate this complex terrain. The site offers employers insights, industry data, consulting services, Age Inclusive Accreditation, training, assessment and more. There are new services and enhanced content available as well as improved navigation for our business customers. Jobs/Redefined (jobs-redefined.co) is an over 50’s Job board. The Job Board has been upgraded and offers an improved customer experience. This means Hirers can manage open vacancies and candidates can search and apply for roles much more easily now it is a standalone site. Life/Redefined (life-redefined.co) is a FREE over 50’s membership platform which offers inspiration and ideas across all aspects of lifestyle from fitness to finance, home to holidays and much more. The new site includes additional content, brand updates and improvements to navigation. 55/Redefined (55redefined.co) is our parent focused on the core brand message of anti-ageism and details our lobbying efforts towards ensuring that at both work and play, everyone can live life their way at whatever age they are.