59A
Pierre Tack is a seasoned professional with extensive experience in operations and digital marketing. Currently serving as Head Of Operations at 59A since February 2020, Pierre previously worked as a Media Trader for numberly (1000mercis Group) from May 2016 to February 2020, managing EMEA campaigns for global advertisers with substantial budgets. Prior roles include Contrôle de gestion at Crédit Mutuel Nord Europe, where Pierre oversaw IT budget management, and Business Analyst at 3Suisses, focusing on commercial performance optimization. Additional experience includes positions at M6 METROPOLE TELEVISION, Edition Atlas, and France Télécom Orange in commercial analysis and management control. Pierre holds a Master's degree in Finance from Ecole Supérieure de Commerce de Bordeaux, obtained in 2011.
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59A
59A is a technology business built to engineer opportunity within the ever increasing complexity of media strategy, planning, and buying. We do this through the creation and deployment of custom algorithms across any programmatic, e-commerce, and social platform. Why are we called 59A? We were looking for something that represents the philosophy of our business. A book titled, ‘Exactly: How Precision Engineers Created the Modern World” depicts the development of engineering from the Industrial Age to the Digital Age exploring the single component crucial to advancement, precision. Throughout the book a theme of creativity is put forward to be as important as engineering itself when it comes to the creation of any solution. One area covered was the introduction of quartz as a capability in watches. Quartz simplified the creation by replacing complex movements and machinery, which not only made timepieces more scalable but also more accurate. In 1959 Seiko started to develop a quartz wristwatch and codenamed the project 59A. Ten years later in 1969 Seiko launched the first ever quartz wristwatch, it was the most precise timepiece ever made and revolutionised the industry forever. The project codenamed 59A is what 59A believes in: creating powerful technology that creates accurate, bespoke, futureproofed, omni-channel custom algorithms to empower the industry with technology in a significant way.