59A
Richard Johnson is an experienced professional in the media and technology sectors, currently serving as Account Director at 59A since September 2023, focused on enhancing media planning and buying through custom algorithms. Prior to this role, Richard co-founded 360 Publishing, focusing on driving revenue and engagement for publishers and advertising technology firms in collaboration with independent agencies in the UK. Richard's extensive experience includes positions such as Commercial Director for Europe at iClick Interactive Asia Limited, Business Director at LiveIntent, Inc., and Senior Business Director at The Exchange Lab, among others. Richard holds a B.Sc. in Anthropology from the University of East London.
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59A
59A is a technology business built to engineer opportunity within the ever increasing complexity of media strategy, planning, and buying. We do this through the creation and deployment of custom algorithms across any programmatic, e-commerce, and social platform. Why are we called 59A? We were looking for something that represents the philosophy of our business. A book titled, ‘Exactly: How Precision Engineers Created the Modern World” depicts the development of engineering from the Industrial Age to the Digital Age exploring the single component crucial to advancement, precision. Throughout the book a theme of creativity is put forward to be as important as engineering itself when it comes to the creation of any solution. One area covered was the introduction of quartz as a capability in watches. Quartz simplified the creation by replacing complex movements and machinery, which not only made timepieces more scalable but also more accurate. In 1959 Seiko started to develop a quartz wristwatch and codenamed the project 59A. Ten years later in 1969 Seiko launched the first ever quartz wristwatch, it was the most precise timepiece ever made and revolutionised the industry forever. The project codenamed 59A is what 59A believes in: creating powerful technology that creates accurate, bespoke, futureproofed, omni-channel custom algorithms to empower the industry with technology in a significant way.