We build durable businesses, not quick flips. Every decision is made with a multi-year view.

Creative businesses still need discipline. We prioritize revenue growth, margins, and cash flow.

We structure partnerships where everyone wins together—no misaligned earn-outs or short-term games

We don’t force consolidation. Each company keeps its identity, brand, and culture.

We back founders, not replace them. We preserve leadership, vision, and creative control.

617 Collective is a next-generation holding company focused on acquiring and scaling founder-led agencies within the creator economy. Rather than pursuing a traditional roll-up strategy, the firm operates a partner-holdco model that preserves each agency’s brand, leadership, and cultural identity while providing access to capital, shared infrastructure, and strategic support.

Founded in 2025, 617 Collective invests in influencer marketing, talent management, and digital-first agencies, with a growing footprint across the United States and Latin America. Its portfolio includes companies such as Zanahoria Azul and Nominee, serving as foundational platforms to expand capabilities across talent, content, and brand partnerships.

The company’s approach is built on the belief that value in the creator economy is driven by authenticity and founder vision. By aligning incentives and maintaining decentralized operations, 617 Collective enables its partner agencies to scale sustainably without sacrificing what makes them successful.

Advertising

Creative Agency

Marketing

617 Collective

New York

Cynthia Monroy

Odette Mendoza

This department is responsible for setting strategic direction and overseeing organizational operations.

617 Collective

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Teams

Leadership and Management

Offices