710 Labs
Sterling Avery is an experienced content creator and strategist currently serving as a nursery technician at 710 Labs and as a content creator at Self-eSTEM. With a professional background spanning from 2016 to the present at Footwrk Media & Promotions as a content management specialist, Sterling has developed expertise in content creation using tools such as Photoshop, Final Cut Pro, Illustrator, and After Effects, alongside maximizing search engine optimization and planning content rollout calendars. As a business owner of Footwrk LLC since 2019, Sterling also has a longstanding career as a rap artist signed to Empire Distribution since 2013, under the name “ST Spittin.” Additional roles include content consultation for Mary & Joe and content management positions at Loaded Up Entertainment and Berkeley Patients Group. Sterling's educational qualifications include certifications in Google SEO Optimization and Content Marketing from the University of California, Davis, alongside multiple certifications focused on cannabis and horticulture from Oaksterdam University.
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710 Labs
At 710 Labs, our mission is simple: to disrupt the industry through obsessive quality. We believe in quality over everything – quality people, quality thinking, quality expression, quality of life. We believe in open communication and genuine collaboration where everyone has a voice. We rise together as a team and as an industry. 710 Labs is an award-winning multi-state cannabis brand obsessed with making the richest flavored, organic, small batch cannabis on the planet. We are the OGs that hand select and hunt exotic cultivars from the most renowned breeders. We collaborate with artists such as Richard Prince, LSD World Peace, Astral Oracles, The Elder Statesman and Camp High among others for exclusive accessories and product drops.