Danilo Baena

Danilo Baena has over 8 years of experience in digital marketing, specializing in B2B and B2C growth strategies. Currently, as a Digital Marketing Manager at 71lbs, Danilo drives B2B growth through full-funnel acquisition systems and data-driven content strategies. Previously, Danilo served as a Performance Manager at Merqueo, achieving a 73% increase in high lifetime value user acquisition, and played a key role at Brandlive, leading to significant sales growth for major brands like The North Face and Hugo Boss. Danilo holds an Advertising degree from Fundación Universidad de Bogotá 'Jorge Tadeo Lozano' and an advanced specialization in Marketing Management from Universidad Sergio Arboleda.