Chris Prior

Chris Prior is the Chief Commercial Officer at 72 Point Group, bringing over 20 years of sales and strategic development expertise in the visual communications industry, primarily with Getty Images. They have managed content representations across APAC and EMEA for the past five years, significantly driving strategy and monetization of partner assets. Prior led Getty Images' largest video partnership with BBC Studios for over a decade, achieving remarkable revenue growth of over 62% during their leadership. They also previously managed sales teams across the Broadcast, Entertainment, Media, and Sport sectors, overseeing a team of over 55 and generating annual revenues exceeding $60 million. Chris holds a Business and French BA Hons from both Anglia Ruskin University and Université Jean Moulin.