7Cellars was founded by professional football icon John Elway, and his long-time business partner, Jeff Sperbeck. With the success of Elway’s Steakhouses, John wanted to create a wine that would live up to his ideals and be a proud representation of his family’s name. They partnered with iconic winemaker Rob Mondavi, Jr. to release the company’s first vintage of Reserve wines -with a 2013 Cabernet and a 2014 Chardonnay. After five successful and sold out vintages of the Reserve, 7Cellars has expanded with a new collection. The Farm Collection was released in March of 2020. This collection is offered at a more approachable price point, but with the same superior quality for which the brand is known. Both Elway’s Reserve and The Farm Collection wines are found in retail stores and served in top restaurants and event venues across the country.

7Cellars By John Elway

Jeff Sperbeck

This department is responsible for setting the strategic vision and overall direction of the organization.

Executive Leadership

This department focuses on driving revenue through sales initiatives and marketing strategies.

7Cellars By John Elway

Org chart

Teams

Executive Leadership

Sales and Marketing

Offices

7Cellars By John Elway

Org chart

Teams

Executive Leadership

Sales and Marketing

Offices

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