At 80 Proof, our mission is to redefine the alcohol industry. We focus on pioneering innovative, consumer-driven alcohol products that resonate with desires.

We disrupt the market not only with exceptional taste but also cutting-edge marketing strategies. As an Australian-based brand, quality is our cornerstone. We're propelled by the vision to establish ourselves as global leaders.

Our journey began with over 30 years of collective experience in the club industry. Our team comprised of industry experts, each bringing distinct skills, contributing to the creation of a remarkable alcohol brand.

When the pandemic presented challenges, we recognised a widespread problem and swiftly seized the opportunity. This led to the creation of WP, our initial solution that gained viral traction. Leveraging our insights, we transitioned boldly from clubs to alcohol distribution.

Building on the success of our inaugural product, we replicated the model, introducing multiple innovative solutions. Our approach is grounded in practical industry expertise, allowing us to navigate challenges and forge new paths in the alcohol industry.
Visit 80proof.com.au to learn more today.

80 Proof Liquor

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80 Proof Liquor

Org chart

Teams

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