Dan Parker is the Chief Executive Officer of 84 World. They previously served as Managing Director of 84 World from 2010 to 2023. From 2002 to 2010, they were Marketing Manager, Syco Entertainment at Sony Music Entertainment, where they developed and directed artists’ marketing, promotional and sales campaigns for brands such as The X Factor and Britain’s Got Talent. During this time they accumulated worldwide record sales of over 20 million, 12 Number 1s, 2 Record of The Year triumphs, the first ever Official UK Number 1 Single Download with Westlife, and the third fastest selling single in UK history with Shayne Ward’s That’s My Goal.
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