Dave Kellen

Dave Kellen is an experienced professional in pricing and promotion strategy with a career spanning over two decades. Currently serving as Director of Enterprise Pricing and Promotion at 84.51˚ since 2016, Dave focuses on innovation, strategy, tactics, and analytics. Prior experience includes the role of Associate Director at dunnhumby, where collaboration with leading retailers aimed at developing custom analytic solutions. From 2001 to 2013, Dave held the position of Director of Marketing Performance in the Price & Promotion Practice at Nielsen, leading a global analytics team to provide impactful client engagements. Earlier roles include Analyst at Market Facts (Synovate) and Summer Intern at Motorola. Dave holds a Master of Science with Distinction in Applied Statistics from DePaul University and a Bachelor of Science in Statistics and Business Administration (Marketing Concentration) with Distinction from the University of Illinois Urbana-Champaign.