Haley Mull is a Senior Data Scientist at 84.51˚, with 4.5 years of retail media experience. Current responsibilities include managing the measurement deliverable creation pipeline for over $10 million in media campaigns, leading training for offshore teams, and developing an internal application utilizing AI to democratize data insights. Prior experience includes collaboration with account executives on CPG strategies, conversion of team processes to PySpark, and management of a data science team for eCommerce initiatives. Earlier roles involved tutoring economics, serving as a data scientist intern, and co-owning a landscaping business. Haley holds a Master of Arts in Economics and a Bachelor of Science in Business/Managerial Economics from Miami University.
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