Michael Abbott

Michael Abbott is a seasoned digital marketing professional with extensive experience in customer experience measurement and digital marketing strategy. Currently serving as Lead Solution Design Consultant at 84.51˚ since June 2019, Michael previously held various roles at Kroger from November 2016 to May 2019, where responsibilities included tracking and analyzing digital campaigns, automating reporting processes, and collaborating with cross-functional teams. Earlier roles encompass digital marketing positions at The Deciding Factor and Top Gun Sales Performance, alongside entrepreneurial experience as Co-Founder of Miami Advertising. Michael's academic background includes a Bachelor of Science in Business with focuses on Marketing, Information Systems, and Analytics from Miami University.