Michelle Roberts

Michelle Roberts is a seasoned data professional with extensive experience in data analysis and marketing effectiveness. Currently serving as a Senior Data Scientist at 84.51˚, Michelle has successfully targeted audiences and personalized marketing offers, contributing to a 5% sales uplift for a major retailer. Previous roles include Marketing Risk Analyst at TEMPOE, where campaign data analysis and SAS program management were critical for improving marketing strategies, and Finance Leadership Program Associate at Axcess Financial, where Michelle developed statistical models to enhance financial processes. Michelle holds a Bachelor of Science in Statistics from Miami University and has a foundational background in tutoring and clerical support.