Palash Arora

Palash Arora is a Senior Data Scientist at 84.51˚ since April 2023, focused on enhancing ad campaign impact measurement through causal inference and applied machine learning for Kroger Precision Marketing. Previously, Palash served as a Business Intelligence Engineer II at Amazon, where accomplishments included designing impactful experiments for a storage bidding system and improving inventory management, contributing to significant revenue increases. Experience at Fifth Third Bank as a Credit Optimization Analyst involved developing forecasting models and optimizing campaign selection to save millions in potential charge-offs. Earlier roles as a Decision Scientist at Mu Sigma Inc. and a Trainee Decision Scientist included leading teams, designing A/B tests for marketing campaigns, and implementing tools to detect fraudulent orders, yielding substantial financial savings. Palash holds a Master of Science in Business Analytics from the University of Cincinnati and a Bachelor of Engineering in Computer Science from Dayananda Sagar Institutions.