Tom Weseli

Tom Weseli is an experienced data science professional currently serving as the Manager of Media Insights Data Science and CPG Partnerships Lead Insights Data Scientist at 84.51˚ since April 2015. In these roles, Tom has led the scoping, targeting, and measurement of digital media campaigns for over 20 CPG brands, provided data-driven recommendations for the Kroger Precision Marketing business, and managed junior data scientists. Past positions include roles at dunnhumby as a Custom Insight Analyst, where Tom focused on promotional uplift and customer profile assessments, and as a Data Analyst Intern, where the development of a model to evaluate new growth opportunities for Kroger was completed. Tom holds a Bachelor's degree in Marketing and Business Analytics from Miami University and has also contributed to various enterprises through internships and consulting roles throughout their career.