8M Square is a licensing, brand management, and commercialization partner that turns IP into scalable consumer product businesses across North America and global e-commerce channels.

We work with a portfolio of top-performing Amazon sellers — many generating $100M+ in annual revenue — to develop, launch, and scale licensed products across family, kids' entertainment, lifestyle, celebrity, sports, gaming, and esports categories.

Our core capability is end-to-end commercialization:

• Brand & IP Management — strategy, portfolio planning, licensee curation, and quality control
• Product Development — concept-to-shelf execution with vetted manufacturing partners
• Amazon Vendor Central & global e-commerce distribution
• MarTech-driven demand generation across creator, affiliate, and PR ecosystems
• Retail and offline channel expansion (Walmart, Target, Best Buy, Macy's, Petco, and more)

As a certified Amazon SPN Partner and official TikTok Shop Partner, we leverage 1,500+ media relationships and 9,000+ creators across North America, Europe, and APAC. Proven collaborations include The Pinkfong Company (Baby Shark) via PartyWoo, plus brand work with Momcozy, Baleaf, WYBOT, MINISO x Snoopy, Melissa & Doug, and others.

We are not a traditional agency. 8M Square acts as a commercialization engine — combining brand stewardship, product, distribution, and performance marketing to unlock IP value at scale.

Currently building long-term licensing programs with IP holders. Meet us at Licensing Expo.

8M Square Inc.

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