Steven Bertram

Steven has spent the last 17 years developing solutions to help brands grow with the world’s largest retailers. He has worked on businesses featuring premium brands, private labels, value brands, consumable products, seasonal programs, domestic delivery, and direct import buys and has acted as category adviser to buying teams. Steven has partnered with Walmart in Impulse/Front End, Office, Back to School, Fabrics & Crafts, Sporting Goods, Hardware, Automotive, Garden, Umbrellas, Paint, Household Cleaning, Sunglasses/Jewelry, Electronics, Emergency Operations Center, and Store Use Supplies. The constant through these experiences has been Steven’s fact-based, strategic approach that helps the product manufacturer gain the trust and credibility of the merchant and retailer. His process of evaluating all aspects of the category, business, and process helps feed his plan of getting past potential customer hurdles prior to the presentation. Once there is a plan for all obstacles in the way of success, the brand can deliver on the goal of providing a solution to the retailer that is easy for them to execute.