Lawrence Hu is a seasoned professional with extensive experience in CRM analysis and consulting, currently serving as a Senior PM & Consultant at 91APP, Inc. since February 2019. In this role, Lawrence leads data analysis for brand clients and oversees the development of data products, leveraging tools like Looker Studio to enhance insights and generate revenue. Previous positions include CRM Supervisor at Bluebell Group, where Lawrence managed member engagement programs, and Senior Analyst at Nielsen Marketing Research, providing strategic insights for major retailers. With a strong foundation in business intelligence and market research, Lawrence has demonstrated expertise in data-driven decision-making across various industries, including fashion and retail. Lawrence holds a degree from Fu Jen Catholic University.
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