Anthony Wallace

Founder / Conversion Optimization Practitioner at 92DREAM

Anthony Wallace has been in the web development and design industry since 2006. Anthony started their career as a Web Developer at Sixth Floor Developers, where they were responsible for the design of various websites, banners and interactive media. Anthony then moved on to OpenSky, where they were the company's first "real" designer and was responsible for designing email campaigns, landing pages, Google A/B Testing & Adwords, business cards, and marketing documents and powerpoint presentations. In 2012, they became a Front End Developer at Wilen New York, where they dealt with all of the company's front-end development responsibilities and developed everything from landing pages to full scale content management systems. In 2014, they became an Ecommerce Consultant at GHURKA, where they worked with the President of eCommerce to help with overall ecommerce marketing strategy and built email marketing campaigns to drive more traffic to the website. In 2013, they founded 92DREAM, where they used analytics to identify where websites were leaking money and where to find the biggest source of growth. Anthony also created optimized design treatments and ran extensive, iterative A/B tests. In 2019, they became an UX/UI Adjunct Professor at The New School.

Anthony Wallace attended Pelham Memorial High School from 1999 to 2001 and then went on to complete a Bachelor of Science in New Media at Purchase College, SUNY from 2003 to 2006.

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