Prima Putri is a versatile social media professional with extensive experience in developing and executing social media strategies across various industries, including real estate, food and beverage, and marketing consultancy. Currently serving as a Social Media Officer at 99 Group, Prima also previously held positions as a Social Media Executive at Life At FMCG and Social Media Specialist at Panga Coffee Roastery, where significant achievements included substantial increases in account reach and engagement through organic content. Prior to these roles, leadership and team management experience was gained as the Local Head of External Relations at AIESEC, where strategic partnerships and event management were key responsibilities. Prima holds a Bachelor’s degree in Civil Engineering from Universitas Sriwijaya.