Muneeba B.

Digital Creative Director at ninety9cents

Muneeba B. has a diverse range of work experience in the fields of digital marketing, advertising, and content production. They have held positions such as Digital Creative Director and Group Head Digital Copy at ninety9cents, where they were responsible for creating SEO-compliant online content and executing digital campaigns. Muneeba has also worked as a Senior Commercial Copywriter for Cosmopolitan SA, conceptualizing and producing commercial content. They have experience in social media management and content production as the Head of Social Media at Itopia Interactive and as a Content Producer for Spree. Muneeba has also worked in research and analysis roles, including as a Social Media Research Analyst at Getclosure (Pty) Ltd, where they monitored online conversations about brands and prepared reports. They began their career as a Broadcast Media Scanner, summarizing news bulletins and ensuring accuracy at Newsclip Media Monitoring. Overall, Muneeba has demonstrated a strong creative and strategic approach to content creation and marketing across various industries.

Muneeba B. has pursued a diverse educational journey. In 2007, they enrolled at the University of the Western Cape, where they completed a Bachelor's Degree in BA English Literature and Communications in 2009. Muneeba continued their studies at the same institution and obtained a Postgraduate degree in Linguistics (Honours) in 2011.

In 2013, Muneeba obtained a certificate in Teaching English as a Second or Foreign Language/ESL Language Instructor from the Cape Town TEFL Training Institute. In subsequent years, they pursued several short courses to enhance their skills in digital marketing. In 2015, they earned a certificate in UCT Copywriting for Online Marketing from GetSmarter. The following year, they obtained a certificate in UCT Search Engine Optimisation from the same institution in 2016.

Muneeba further expanded their knowledge in marketing by completing a certificate in Marketing Strategy from the Red & Yellow Creative School of Business in 2022. Additionally, they obtained a certification in Google Digital Skills for Africa from Google in March 2020.

Overall, Muneeba has a diverse educational background, combining studies in literature, communications, linguistics, teaching English, and digital marketing.

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