A fashion and lifestyle brand, aiming to give the world more colour and make it less boring.

A fish named Fred offers a wide range of lifestyle items such as: Shirts, Pullovers, Waistcoats, Chino’s, Blazers, Caps, Bags, Wallets, Underwear, Socks, Shoes, Wine, Beer and a lot more. With colourful and original designs, AFNF works hard to keep every collection fresh, sharp and impossible to miss out on. Most fashion stores offer a select range of uniform looking brands. AFNF dares to jump out of the bowl to break the averageness amongst all. 
Since 2011, Fred has evolved into a globally recognised brand with customers in over 26 countries, available in more than 300 stores.

Are you ready to become a Fred and break free from the grey mass? Follow us to get the insider scoop on our new collections, projects, activities, collaborations and the latest fashion news.

Apparel & Fashion

Food & Beverage

Retail

A fish named Fred

The Amsterdam office focuses on retail management, design innovation, and content marketing strategy.

Amsterdam

This office likely supports logistical operations and backoffice functions in the Noord-Holland region.

Office 23 in Zuid-Holland likely focuses on creative marketing strategies and e-commerce solutions.

Rob Schalker

This department focuses on developing marketing strategies and creating engaging content to drive brand awareness and sales.

Marketing and Content

This department focuses on managing client accounts and ensuring customer satisfaction.

Account Management

This department focuses on managing key commercial accounts and relationships to drive business growth.

Commercial Management

This department focuses on designing and developing new products to meet market needs and enhance user experience.

A fish named Fred

Org chart

Teams

Marketing and Content

Account Management

Commercial Management

Product Development

Offices

A fish named Fred

Org chart

Teams

Marketing and Content

Account Management

Commercial Management

Product Development

Offices

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