Roger Sendra

Roger Sendra is a seasoned professional in digital advertising and communications, currently serving as a Professor at ISDI since May 2015, where contributions span various educational programs including MIB and DIBEX. As the Founder of A Good Think since December 2023, Roger is focused on leveraging business for positive change by connecting brands with social projects. Additionally, Roger holds a position as a Professor of Executive Education at Universitat Autònoma de Barcelona and serves as Director General at dentsu Barcelona and Managing Director at iProspect Spain. Previous roles include Advisory Board Member at Tech Barcelona and Adevinta, alongside a membership at Oceanic Ideas dedicated to supporting innovative projects. Roger's educational background includes advanced management and marketing studies from IESE Business School, Hyper Island, Esade, and Universitat Pompeu Fabra.