MARS is a full-service music company and creative agency that provides bespoke record label services. Our priority is to identify exceptional creative talents in Africa and the African diaspora, help craft their brand and create a platform to amplify their talents globally. MARS is led by an experienced management team with diverse local and global perspectives. We are focused on creating strong brand and business alignments for our acts both within the continent and beyond. 

Our experience and understanding of the African market spans over a decade working across different avenues of the entertainment and creative industries.

Culturally, African music is entering an early stage of global recognition and we feel this is a key period to push the right creative talents forward whilst being in control of our narrative and ownership of our content. We have a unique opportunity to create a home for alternative African music.

Our mission is to forge stronger connections with Africa and the diaspora by creating an ethical and sustainable music platform to promote artists and creatives across both worlds. We have launched in Nigeria, but plan to accelerate across the continent to create a truly inclusive African record label. We aim to be partners to creative talents and offer them support in executing and amplifying their vision. Our founding team has experience in the space paired with business acumen and an ethos formed on global best practices.

A Place Called MARS

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