Did you know that 3 of the most common causes stopping your business from scaling and growing profitably and ending up in the valley of death are: 
•	Running in the wrong direction. 
•	Focusing on the wrong numbers
•	Inadequate cash flow management

A Real CFO can help your business scale and grow profitably by:

Reducing the risk of running in the wrong direction by:
•	Working with you to develop and document simple and effective strategies with clear and concise goals
•	Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System

Reducing the risk of focusing on the wrong numbers by:  
•	Taking a mass of numbers and turn them into a simple to understand personalised reports
•	Implementing systems to enable you to see if you a profitably growing – in my case, my Bucket Accounting System
•	Educating you on how to interpret and analyse your business performance

Reducing the risk of failing from poor cash management by:
•	Working with you to develop the most appropriate cash flow reporting and forecasting.  
•	Implementing ways to improve your cash flow
•	Highlighting cash pinch points and what can be done to deal with these
•	Helping you with fund raising including grants

All of the above has been gleaned from:
•	over 35 years experience as a fully qualified chartered accountant. For over 23 of these years, I have been a real CFO in real businesses at every stage of their lifecycle (including at 2 ASX listed companies); and,
•	my investment of thousands of dollars and thousands of hours in developing my own strategies, systems and processes to help businesses scale and grow profitably.
What makes me unique is that I don’t give advice and walk away. Instead I will roll up my sleeves and dig in, working alongside you to help you scale and grow your business profitably.

Feel free to email me at wayne@ARealCFO.com.au or message me on LinkedIn

A Real CFO

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