A.S.O. UK is the country’s leading mass participation events company, putting on events each year in triathlon, cycling, and running. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, A.S.O. UK’s prestigious portfolio includes the Cancer Research UK London Winter Run, adidas Manchester Marathon, Royal Windsor Triathlon, and Dragon Ride. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Impetus-PEF.

A.S.O. UK’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.

Events

Charity

Sports

A.S.O. UK

Andrew Smith

This department focuses on developing and maintaining partnerships with various organizations and stakeholders to foster collaboration and support.

Partnerships Management

This department oversees the planning and execution of events, ensuring all operational aspects are coordinated effectively.

Event Operations

This department focuses on promoting the organization's brand, managing public relations, and overseeing communications strategies.

Marketing and Communications

This department focuses on managing and enhancing the overall experience and services provided to participants.

Participant Experience

This department oversees the planning, coordination, and execution of various events.

Event Management

This department manages all aspects of internal and external communication, ensuring effective engagement with stakeholders and residents.

A.S.O. UK

Org chart

Teams

Partnerships Management

Event Operations

Marketing and Communications

Participant Experience

Event Management

Communications Department

Offices

A.S.O. UK

Org chart

Teams

Partnerships Management

Event Operations

Marketing and Communications

Participant Experience

Event Management

Communications Department

Offices

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