Michelle Liu is an accomplished marketing and branding professional with extensive experience in the beauty and consumer sectors. Currently serving as General Manager of Half Magic Beauty under A24 since November 2020, Michelle is also the Founder and Principal of Butterfly Advisory LLC, providing strategic branding and marketing services since January 2020. Previously, Michelle held key leadership roles at The Estée Lauder Companies Inc. as Vice President of Global Marketing & Consumer Engagement for GLAMGLOW, and served as Senior Director at Kendo Brands, overseeing creative and brand development for multiple high-profile beauty brands. Additional experience includes an executive role at Estee Lauder, and positions at Procter & Gamble and Shiseido Cosmetics. Michelle Liu holds an MBA from Harvard Business School and a BA in Economics from Stanford University.
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